Importance of Leads in a Home Based BusinessSetting up your home based business is just one half of the challenge. Marketing your business is the harder second half of this endeavor. The main purpose of marketing is to generate leads for home based business such that you can establish your customer base and also ensure that you can get repeat sales from your loyal customer base. Without leads, you cannot generate sales nor have the opportunity to promote your products or services to prospects.Needless to say, it is a stepping stone towards more business success. But what is an effective way of lead generation online? You must take time to learn about traditional and modern techniques for gathering leads for home based business that will allow it to flourish.Traditional Methods To Generate LeadsThe traditional method of lead generation is a bit time consuming and requires a lot of effort on your part. You can visit prospects door-to-door or make phone calls wherein you can speak to various individuals and share information about your products or services. Aside from time and effort, you must also expect to spend some money with this approach since you will be traveling most of the time. While this method used To be effective, you must employ a variety of lead generation techniques, in addition to conventional warm market prospecting, as it no longer is today as effective as it once was, since traditional methods of sales promotion are averted by most people these days. You can therefore consider using a more conventional approach to marketing that will get more response from your target market.Leverage Lead Generation This is another tool used by network marketers for promoting their home based business. You can research any lead generation system, and learn how to create a list of leads. Hence, you need to invest some amount of money to be able to gather the information you want. This is convenient since you no longer have to do the list gathering manually by yourself and will save you lots of time. The benefit with this approach is that the leads list you generate are targeted and while all of the people on that list might not be interested in your business, most will be in a valuable training or tool from you. Ideally, you have additional services to offer people that may say no to your opportunity, like training on how to generate leads or marketing systems and expertise.Set Up Marketing Online The above two methods for generating leads for home based business are proven techniques that work when used in the earlier years of the MLM industry. However, times have changed and the best way to guarantee you can get maximum results from your marketing effort is to establish your own marketing system online, with a sales funnel and many sources of leads.You can set up your own blog or website wherein you will be offering valuable content and training, and use it as a main medium for launching your marketing promotions for your business. This is an effective way to gain popularity and generate lots of traffic while branding yourself as a leader. Within a short period of time, given that you use the right article marketing strategies and search engine optimization techniques and strategies, the leads will come. You must also take note about the expenses involved with online marketing promotion, especially if you are not using free strategies like article marketing, video marketing, and social media. Another technique that you can use to generate mlm leads for home based business is e-mail marketing. The latter is far more targeted and is capable of delivering more responses from your customers, using e zines, and other peoples lists.
Home Based Business Opportunities
There a lot of reasons why people are interested in looking for home based business opportunities. Almost every household now has a computer and are online most of the time. Working from home has become a very viable way to earn a living and finding the right home based business opportunity is the first place to start.But, you have to remember, that home based business opportunities are not applicable to people who just want to earn money fast. You still have to dedicate a lot of time in understanding your choice of business, research about it, and weigh their “pros” and “cons”. If you want your business to be a success, it will require a lot of patience, hard work, and knowledge.Here are some interesting home based business opportunities that may be just what you are looking for:o Selling Pet Based Products Online
- Many pet owners would want to buy anything for their pets welfare. From pets accessories down to pets food, this is a great market to get into.o Fashion Accessories
- The Fashion industry is making a lot of money these days. Since a lot of teenagers are always glued to their computers, finding a pretty outfit on the web is very hard for them to resist.o Home Renovation Services
- This is a hot niche right now and it will continue to increase in sales in the next few years. People want their houses to look good without having to go to a lot of stores to find what they need. So offering these types of products online just makes sense.o Catering Services
- Busy families are always looking for convenient ways to make their lives easy. Offering an easy solution for their meals is sure to be a potential income earning opportunity.o Wedding Consultant/Planner
- Weddings are everywhere. Offering your services to help plan a wedding is a great business to get into and can be done from a home office.o Life Business Coaching Services
- Coaching is slowly making its name in the market now. A lot of people want to have personal coaches of their own. If you have the right skill and training this is a great home based business.These are only a few of the home based business opportunities that are of interest. Once you have decided what is right for you, make sure to receive the proper training and skills. Take some time researching and ask yourself if you think it can help you as a person as well as an entrepreneur.
Sales Skills Needed for Your Successful Home Based Business
First of all we need to define sales skills, and remove the negative stereotypes which surround the typical “salesman.” Ask anyone who has not engaged in a sales career, and often their perception of the sales trade is exactly opposite of that of a successful salesperson.As you pursue your home based business, you’ll want to consistently pay attention to the following.A. Being pushy and aggressive does not sell. It turns people off and often makes them defensive. Being courtesly assertive and persistent is what your aiming for. This is a skill which anyone can better at. Think of the last major purchase you made where the sales process was seamless. I would suspect your needs or desires were identified, and the salesperson simply provided you a solution which you purchased. Fact is, most home based businesses offer a credible product or service.B. The expression you have 2 ears and 1 mouth, because you need to listen twice as much as you speak, is key to selling successfully in any home based business. People will tell you what you want if you simply ask directive questions and listen. Avoid trying to give too much information, it will usually confuse most people, and they will not be able to make an educated decision. The great thing about home based businesses is most people who are considering are usually serious about starting something. Identify first what they want, and then and only then, can the decision if your home based business suits their needs. I can’t stress this point enough. The mistake most salespeople make is talking too much, and talking past the close.C. Let’s identify the sales process. On a sheet of paper draw a line. On the far left write “warm-up”. In the middle of the line write presentation, and at the far right put in “close”. On top of the presentation draw in several arrows pointing to the line and label trial closes. Let’s discuss. When you are first introduced to your prospect usually via telephone you want to form a connection and establish rapport (warm-up). Remember, people will purchase your home based business opportunity if they feel comfortable with you. Talk about their past work experiences, their family, goals etc. You’ll know when you’ve established rapport, and then its time to begin your presentation of your home based business. The trial closes are merely questions or comments you ask in order to provide feedback, and hopefully tacit consent or buy in to your home based business. Don’t make the mistake of speeding through your business providing endless details. You need to get feedback from your prospect. Think of trial closes as mini closes with a cumulative effect. The more favorable response and interaction you receive during your presentation, the easier the actual close will be. Think of trial closes as the process we all go through before we buy a pair of shoes. We try them on, walk down the aisle, view in the floor mirror from different angles. These are all trial closes which allow you to comfortably purchase the shoes and leave the store. Afterall, most people know their shoe size, but I’m willing to guess in the history of man, no one has ever walked in a store and bought a pair of shoes without going through that ritual.D. Whether the home based business you are discussing is inexpensive ( a few hundred dollars) or high end ( thousands of dollars), it really isn’t important. If your prospect is qualified and properly informed, the decision process is the same. If your presentation was interactive, and tacit consent through trial closes was given, then simply assume he/she will join.Think of a traffic light between your presentation and the close. Once your presentation is complete, the traffic light will be red, green or yellow. It may be your prospect is not interested in your home based business. That’s a “red” light, and it happens, don’t beat yourself up. Occasionally the light is “green.” Move quickly to the close and discuss financial arrangements. Pat yourself on the back for a job well done. Most prospects will see a “yellow” light. There’s a degree of caution, and they could stop or proceed forward. Usually they see “yellow” because they need a little more information or direction. Success is made in home based businesses by people who can help those “yellow” viewers see “green.”Volumes of material have been written about sales techniques. It is my hope this article has provided some insight to help you increase sales in your home based business. Follow me in future articles and I’ll reveal more proven sales methods.
Good Small Business Ideas
In today’s challenging economy where do budding entrepreneurs look for business ideas and how do they do find success? What is meant by a small business varies widely around the world. Small businesses are normally privately owned corporations or partnerships with generally less than 50 employees. But if you are looking for good small business ideas, starting business with 50 employees may seem anything but small!Good small business ideas are ideally suited to internet marketing because it can easily serve specialized niches, something that would have been more difficult prior to the internet revolution.It is no secret that there has been a massive shift to people buying products and services online and this continues to grow which is good news for anyone doing business online.Small businesses do not suffer equally in tough economic times; while some will be hit severely, other small businesses will only experience a slight dip and still others will actually prosper.It is interesting to note that in Chinese, the word crisis is composed of two characters. One represents danger, and the other represents opportunity. The new digital internet economy opens up infinite possibilities of good small business ideas. For some, this means crisis, for others, opportunity.But how do businesses become a reality online? There are millions and millions of websites all fighting for attention and the only way to survive in the highly competitive online business world is be skilled on how to use it to your full advantage.New online entrepreneurs need to learn how to set up and earn from their online businesses. To succeed good small business ideas need to have somebody who is willing to learn a new set of skills and be committed to success.Good small business ideas on the internetAffiliate marketing is one of the most profitable business ideas on the internet. Quite simply, you promote other people’s products and services and, when somebody buys something that you are promoting, you get paid a commission by the product owner. You do not have to worry about creating a product or service, dealing with the fulfilment or any customer queries.There are so many different products and service which are available to promote, you are sure to find something that interests you.ClickBank is a popular online marketplace where you can find products for your business ideas. It boasts a vast selection of ebooks, software and other digital goods, which are products that are downloaded over the internet and where the buyer has instant access. ClickBank contains thousands of products that you are free to promote as a ClickBank affiliate. The vast majority of ClickBank vendors pay a commission of between 50% and 75% on the sale price of their products. To put this into perspective, ClickBank has paid out over $2 billion in commissions in the last 10 years.It is no secret that we are are currently in the longest depression since the 1920s. Unemployment remains uncomfortably high five years after the financial crisis and many of those in work have had to accept lower pay, part-time work and temporary contracts.The time has come for many to stop depending or be satisfied with just one income from one job. Entrepreneurs with good small business ideas and who take those ideas to the internet to start generating a new income are ahead of the game. We are at the start of the digital internet revolution and those who take the time to learn the skills and techniques required to succeed online will reap the benefits.
Home-Based Business Opportunity Seeker- Learning What Not to DO as You Seek Business Opportunities
Like a moment captured in time, I remember leaving work on my 25th birthday, heading for the train to whisk me to my sanctuary: my home base. En route towards the subway station, I peered at all the magazines in a newsstand. After a long, exhausting, anxiety-provoking day, I decided to take a few moments, gather myself, collect my composure, and read – one of my favorite diversions.
My eye immediately caught sight of a plethora of money-making, small business, and home-based business opportunity magazines. They beckoned me closer, promising that I, too, could escape the rat race if I followed the secret blueprints included within the magazines’ contents. Moreover, according to so many magazine authors, the transformation from workplace peon to entrepreneurial magnate could readily occur without too much work and at breathtaking speed.
I never envisioned that I was a home-based business opportunity seeker. But perhaps it was fate (in my 20′s, I believed that fate was responsible for everything!) that led me to these myriad opportunities, guiding me in a direction away from Corporate America to my favorite place in the world, my home.
The thought of working at home, serving as my own boss, was tantamount to winning a lottery – freedom from demanding bosses, gossipy coworkers, long commutes, capped salaries, etc. I was going to do everything in my power so that I could head towards the seemingly greener pastures of self-employment. With inexhaustible determination, I was going to empower myself — to become my own boss, to pull my own strings. This was the birthday present that I was going to give myself!
Toward this end, I stayed up all night reading the five business opportunity magazines that I had purchased at the newsstand. There were so many home-based business opportunities to explore. The people who were disclosing the secrets of their success seemed so earnest and caring, so intelligent, perceptive and friendly. Surely they wanted the reader to join them in the good life. (Interestingly, it seemed as though every picture of such people revealed wealth beyond measure. Mansions, expensive cars, awe-inspiring surrounding landscape were staples of each image. And the smiling countenance of all connected me to the “benefactors.”)
If financial constraints were not a problem at the time, I would have purchased all the programs offered in all the magazines I had read. Still, I narrowed my selection down and purchased 10 of the deemed best home-based business opportunities available. $300 was a small price to pay for one’s freedom.
With credit card in hand, I called each company making small talk with each representative, wondering why they had not simply taken advantage of the wisdom provided by the information that was so accessible to them. Perhaps it was fine to work for someone – as long as the boss was not just a cog in a corporate wheel, but a truly inspirational and creative entrepreneur.
Nevertheless, my entrepreneurial path was already set and I would soon graduate from mere home-based business opportunity seeker to home-based business opportunity doer. Of course, I needed the coveted blueprints from my prudent purchases but they were due to arrive within a week. I could hardly wait!
Anticipatory excitement reached a feverish pitch and I remember racing to my room to open the first business opportunity package that was delivered. But in the mere course of 15 minutes, I knew that this program did not come with an accompanying blueprint for success. It seemed incomplete, poorly written and organized, and merely rehashed the benefits of multi-level marketing (MLM) – something that I had been exposed to (reluctantly) when I was in college. I was to promote their product, gaining direct commission, and then benefit from those I had signed under me when their promotion efforts were rewarded.
Feeling deflated and defeated, I subsequently compared the ad with the actual program. I thought if they invested half as much time to create a viable program as the creation of this clever ad, I might have found a means to an end: finding the Shangri-La of self-employment. Still, when I read the ad closer, it appeared that the purveyor of the program never indicated what the program entailed! The ad only pointed out what was not entailed.
The nine other packages followed suit – all providing useless information that would not propel me towards entrepreneurship. Upon reflection, closely examining the ads, the purveyors misled the reader, dissembled motives, embellished the potential profit, negated the work involved, etc. I suppose I received a $300 education as to how NOT to become your own boss. Actually, some of the companies honored their money back guarantee, so my cost was not as high. Still, I believed that the road to an entrepreneurial venture could be uncovered.
Years have passed and through the benefit of business and life experience, I can now offer the following important points to home-based opportunity seekers:
It is unreasonable to expect earning a considerable sum of money in a short duration of time. Yes, others have accomplished this feat but it is certainly the exception and not the rule. It takes time to build a business, including a home-based business.
It is similarly illogical for you to expect that hard work will not be a prerequisite for business success to be attained. There are many business owners who delegate responsibilities but not typically at the beginning stages of their business. I have heard many entrepreneurs mention that at the inception of their business, they worked 50-60 hours per week and longer. The “work smart and not hard” principle is not always easy to apply.
While the lure of an Internet home-based business is seductive, there is much competition. Be realistic in your goals but aspire towards greatness. You can succeed but understand the underpinnings of your business. You may have to learn about or contract with those with expertise in web design, shopping carts, gateways, merchant accounts, search engine optimization, marketing, etc. As your knowledge base grows about your field and about the online world of business in general, you will prosper.
The ability to market and even advertise your business rank among the most important factors to its long-term survival. Regardless of how great your product or service is, it is meaningless if potential customers do not know you exist. Realize that you have to gain marketing prowess for your business to flourish or be willing to pay someone who possesses marketing skill. You need to consider free and paid advertising sources as well.
As you assume the role of home-based business opportunity seeker, consider what type of business you want to own. Do you want to pursue multi-level marketing projects? Would you rather participate in drop shipping programs or affiliate marketing programs? Perhaps you can create your own product or offer a particular service. As you consider the all-important direction that you want to take, factor in your interests, hobbies, passion, experience, aptitude and even potential.
Reach out and find people that you trust where you can bounce ideas off each other. Certain business forums offer a wealth of information. Many members truly want to contribute, ensuring the success of others. You can even visit your local SCORE office – an organization designed to help new business owners, free of charge.
Do not believe everything that you read and embrace the “If it is too good to be true, it probably is” truism. Be wary of business opportunities that require an investment, do not have a money back guarantee, are vague with their business description, etc. You should know all parameters of a potential business. Let common sense prevail.
You don’t necessarily need to buy a designed program or follow in anyone else’s footsteps. We tell children to “Use your imagination.” We should follow suit.
As you engage in the research and preparation of the business, promise yourself that you will not forever remain a home-based business opportunity seeker. You will take action when the time is right! Indeed, success will never materialize if you remain on the complex and convoluted home-based business opportunities fence. Eventually, choose a direction and never look back!
All About Small Business Loans
Besides the myriad of problems that a small business owner faces, the most severe issue is lack of capital and limited avenues to raise capital from external sources. Being a small business owner, it is never easy to get a business loan, as most lenders would consider them as borrowers with unstable income and poor credit. Justifiably, as most small business often do not have a steady flow of income in the initial period and runs on low profit, it actually becomes a challenge for the owners to pay off their business loans. Most financial institutions and banks are therefore not very enthusiastic about lending to these small business owners and are concerned about their ability to repay.
However, the good news is that there is a group of lenders who would not like to let go this increasing market segment of small business borrowers and they have devised a lending scheme that fits the requirements of the small business owners. They can use these small business loans for expansion of their business, purchasing new tools and technology or even to meet revenue expenses like paying wages or buying raw materials.
Apprehensive about the increased risk involved in lending to small business owners, these lenders would always take sufficient measures to cover against any probably loss. In most cases the small business owners would be required to keep an asset as the security for his borrowed amount. Also, the interest for small business loans is always charged at a higher rate than other loans. Unlike normal business loans there is often a cap to the amount that any financial company would lend to a small business owner. Depending on the stability of the business, the credit history and several other factors the maximum amount of loan offered is decided.
Small business loans [http://1rstfunds.com/Small-Business-Loans.php] can be either for short term (ranging from few months to an year) or long term, which can be repaid over a longer period that might stretch even to 20-25 years. The small business entrepreneurs needs to decide on this repayment period and other terms and conditions depending on their specific requirements.
The most important factors that most small business owners should consider while deciding on a loan is the flexibility of repayment. As most small business would experience irregular income for some period in its life cycle, a flexible repayment schedule can be immensely helpful. There are lenders that offer extremely flexibility in terms of amount paid towards repayment as well as any pre specified period of repayment. This helps the small business owners to make repayments for any particular period based on their income during that period. As there is no specific pre determined amount to be paid, there is no question of underpayment or further interests being applicable. However, it is very difficult to find such a lender who will be so sensitive to your financial condition and offer you the highest degree of flexibility.
Alternative to small business loans there are many other companies that are offering business cash advance to small business owners, where they are not liable to repay. Business cash advance is not a loan and the organization offering this cash advance gets their money from the credit card sales that the business does in a specific period, there by reducing the burden of paying back the loan and the terms and conditions to qualify for such cash advance are also relatively simple.
With this increasing number of sources available for small business funding it is high time that you unleash the entrepreneur in you and give shape to that dream project you have in your mind.
The Finer Points of Internet Auctions
WHAT IS A PENNY AUCTION?
Penny auctions have exploded in popularity with the massive growth of the internet. However, few people know the true origins of penny auctions.Beginnings actually stretch back to the Great Depression. Those were hard times for everyone, but even harder for farmers. Farmers struggled to bring in steady income because of droughts and crops not selling as well as they had previously. As a result, the banks would foreclose on the farmers who couldn’t keep up with their mortgage payments.
The banks weren’t satisfied with just repossessing the house, they wanted to raise as much capital as possible, so they resorted to selling off the possessions of the owners of the repossessed houses. There was not much the farmers could do about it so they began bidding ridiculously low prices, pennies, on the items while threatening others who dared to bid higher than a few pennies.
The auctions of today hardly resemble their tremulous beginnings. Being part of a penny auction today is exhilarating, fun, and addictive. It combines the selling format of auctioning with a little bit of chance factored in.Auctions are a game of strategy but also a game of luck.
The premise behind penny auctions is giving people the chance to win an item at a drastically reduced price.Auctions make that possible by spreading out the cost of the product among multiple bidders. In order for a person to take part in an auction, they must pay a set price for each bid. For example, if a person wanted to bid on a fifty dollar Amazon gift card then he would spend a dollar for each time a bid placed. If he ended up winning the gift card, then he would only have spent a few dollars for a fifty dollar gift card. Usually penny auctions sell bids in packages.
HOW PENNY AUCTIONS WORK!
The main foundation of penny auctions is the pay-per-bid format. It is the key that allows bidders to win items at the fraction of their retail value and allows the auction owners to keep their site profitable. Most y auction sites run on the same premise: people pay a set amount for each bid, whenever a person places a bid within the closing seconds of the auction time will be added, the last person left with a unique bid after the clocks runs out will win the item. There are a large variety of items that can be won, but they tend to be popular electronics or gift cards to popular stores.
There are two types of auctions: lowest unique bid auction and highest unique bid auction. Lowest unique auction sounds confusing but it is actually quite simple. A unique bid is when only one person has a bid at a certain price. Bids usually start at one penny, a bidder can then place a bid at two pennies. Until another bidder places a higher bid, the most recent bidder will be the lowest unique bid because that was the only bid at two cents and nobody bid higher. However, penny auctions generally don’t stop at one penny. It is not uncommon to find auctions that end up at a couple hundred dollars based on the popularity of the item being auctioned. However, the same principles apply for those auctions. Highest unique bid auctions follow the more traditional auction format such as eBay. The person with the highest bid at the end of the auction wins the item.
Auction site owners turn a profit by selling bids. Say twenty people are bidding on a ten dollar gift card at one dollar per bid, at the end of the auction if there were twenty bids placed in total then the site owner would have made twenty dollars with a ten dollar profit.Auctions do seem like a win-win situation:The site owner makes money while the bidder gets an item for dirt cheap. However, not everyone wins in penny auctions. The people who paid one dollar each bid but left with nothing to show for their investments will not be so happy.
HOW TO WIN!
Penny auction has a lot of chance mixed into it, but one can incorporate strategy that will help raise the chances of winning. Playing smart can make all the difference between gambling and auctioning.
The first crucial tip to winning penny auctions is to know how to manage your bids. Your goal should be to win as much as possible without spending a ton of money buying bids. Managing your bids means that you should already know how much you are willing to risk in order to win an item. The amount of capital you are willing to risk will determine how many bids you can use. Once you know how many bids you have to spend on an item, then you will be better able to manage how and when you place a bid. That will keep you from blowing away all of your bids in the first few seconds of the auction.
The next tip is to practice time management. When fighting in the trenches of penny auctions, you have two enemies: other bidders and time. Knowing when to bid is a must if you want to have success. Placing a bid when there is a lot of time left on the clock is never a good idea. You have to remember that the key to winning a penny auction is being the last one standing when the clock runs out and that each bid increases the amount of time left. It would be a good practice to wait until the last few minutes of the auction before you begin to bid.
The final tip for successful auctioning is to keep your emotions under control.Auctions have a lot of similarities to gambling, and just like gambling, your spending can get out of control. If you keep your emotions level, it will keep you from making rash decisions and blowing loads of cash. Keep your mind clear so that you can gage the behavior of the other bidders and outsmart them.
HOW TO AVOID SCAM SITES!
Penny auctions are a great addition to the web whether you want to win an item that otherwise you wouldn’t be able to afford or if you simply enjoy the thrill that comes with bidding in auctions. Unfortunately, scam sites have tarnished the reputation of the legitimate penny auction sites. However, there are ways that you can protect yourself from scamers and enjoy your auctioning without having to worry about losing your money due to dishonesty.
Checking the reputation of the auction site before you start spending your hard earned money is always a good idea. Chances are other people have tried the site before you and some of them have left reviews. The reviews are your way to gage whether a auction site is trustworthy or not. If a site is getting overwhelmingly negative reviews, then that is a clear indication that you should steer your business elsewhere.
Another tool you can use to protect yourself is checking the Alexia ranks of the auction sites. Alexia rank will give a solid view of how much traffic the auction is getting. If you see a huge difference in the amount of traffic Alexia is projecting and the amount of active bidders on the site, then warning signals should be ringing in your head. Some auction sites have been known to set up robots that automatically bid on projects in order to keep the auction going and inflate the price. That is known as shill bidding. You can sniff out those sites by comparing the traffic the site should be getting to the amount of users using this site.
CONCLUSION!
New legislation may come out later down the road that will officially make penny auctions gambling, but until then, it is a fun, exciting auction that allows one to win the item they’ve always wanted but couldn’t afford.Auctions are also quite lucrative for the site owners because of the pay-per-bid strategy they’ve incorporated. Penny auctions had humble beginnings with farmers who just wanted to get back at the banks who kicked them out of their house. More recently, auctions have enjoyed an explosion in popularity with the rise of the internet.
There are two main formats fora auctions, lowest and highest unique auction, however they both run on the same premise where the last unique bid wins the item. Winning a penny auction will require a certain amount of mental tactic and a bit of luck. However, you can increase your odds of winning by practicing certain techniques such as managing your bids wisely, learning how to work with the time, and keeping a level head and your emotions under control. When you combine those three strategies to your bidding plan, you will find that you win a lot more often.
It is important that you do your due diligence to protect yourself when participating in auctions. Not every auction is run by honest and trustworthy people. There are people out there who just want to take your money. You can protect yourself by ensuring that you only bid on sites that already have a very positive reputation from real users.
How to Find Great Live Auctions for Resale Items
Hi, my name is Walt. I’m an auctioneer with 25 years of experience in the auction business and licensed in the state of MA. I own Quick Auction Service, a company that specializes in building and running custom auctions, I’m also the webmaster of my own site and have been on eBay for 8 years. Besides eBay, the types of auctions I run most frequently are antiques and on-site estate auctions, although I’ve run everything from business overstock auctions to charity & special event auctions.
I enjoy sharing my knowledge and stories of the auction business. My goal for article is to help folks get the absolute most out of their auction experience.
Whether your fresh out of the package or a seasoned dealer I think I can offer something in this article to help you with your auciton adventures.
There may be as many reasons to attend auctions as there are types of auctions to attend. Maybe you want to attend an auction to buy items for re-sale on eBay, or some other market. Maybe you want to furnish your home with wonderful antiques, or you want to furnish your home as inexpensively without sacrificing quality.Some folks are just looking for a fun night out. With a little perseverance all these things are possible.
There are antiques and estate auctions, auto auctions, overstock auctions, absolute and no reserve auctions, real estate auctions, specialty auctions where only one genre of items are sold, tailgate auctions, live auctions, online auctions, sealed bid auctions, silent auctions, charity and fund raising auctions and many more.
Can you really buy for pennies on the dollar at an auction? You bet! Many times I’ve seen folks buy and re-sell at the same auction on the same night for a good profit, although be advised, this should only be done after the auction is over.
There are a lot of ways to find an auction, but here are some tips on how to find and attend the best ones.
Visit the genre of shops in the area that apply to the type of auction you want to attend. IE: If your looking for a good antique auction to attend, stop in the local antiques shops and ask for what there are for good auctions in the area. Sounds obvious right? But listen to what they don’t say as well as what they do say. Oftentimes when a dealer speaks poorly about an auction he or she attends, it may be likely that they are trying to keep a good thing secret. Think for a moment, why would a dealer keep attending a lousy auction?
Newspaper ads: I personally like to find ads in the classified ad section rather than flashy display ads. Flashy ads are usually indicative of an auction that will be high priced, may have reserves, (a set price on an item), and usually an enormous crowd. While any auction can be profitable to attend, it is usually best to steer clear of the glitzy ones, at least for the beginner.
Here’s the minimum you want to find out before you go. If there is a phone number in the ad, call and ask for the terms of the sale. What forms of payment do they accept? Is it an absolute auction? An absolute auction is one that has no minimum or reserve bids on items. These are the best auctions to attend! Is there a buyers premium? A buyers premium is like a tax that everyone who makes purchases at that auction must pay above the winning bid price. Most auctions these days do charge a buyers premium, 10% is not unreasonable but I feel much more than that is greedy, and the auctioneer that charges over 10% is counting on most bidders not doing the extra math as the bids quicken in pace.
A fair auction will have ample time to inspect the merchandise, usually at least 2 or 3 hours. Find out when inspection starts and make sure to attend! Never attend an auction if you can’t make the inspection, not unless your prepared to gamble. Most auctioneers sell at a rate of about 100 items per hour, which is why they sell “as is”. They simply don’t have the time to give a detailed description of all the items. Since almost all items at auction are sold AS IS, there are sure to be some damaged, refinished, fake and incomplete items at any given auction. Beware of any auctions that offer very little or no inspection time.
Good auctions will usually have 150 to 400 lots. A lot may be one item or a group of items. The exception to this are specialty auctions, auto auctions, real estate auctions etc.
When you attend your first sale, take note of the 1/2 dozen or so dealers that buy the most often. See if you can find out about other area auctions they attend.
When you do find an excellent auction, attend it as often as possible. By frequenting good sales, you help increase the bottom line of that business. It’s difficult for many auctioneers to keep the quality of merchandise consistent, so good attendance certainly helps. And when an auctioneer gets to know you as a buyer, he/she will go out of the way to accommodate you, to keep you coming back.
Hiring An Auction Company
Estimating your assets value:
Typically, one of the first questions a business owner will ask me is, “how much will the assets bring at an auction”. After taking the time to review the assets, the auctioneer should give the client a conservative estimate of the sale based upon his experience and the current market trends. It is important that the company give realistic expectations so the seller can make informed decisions based on their best interest.
Compensation and Expenses:
Is the company you are considering working for you or against you? The agreement you decide may determine this.
A business owner should carefully consider how the auction company is compensated. The most common commission structures include: straight commission, outright purchase of assets, guaranteed base with a split above to both auctioneer and seller, guaranteed base with anything above going to auctioneer or a flat fee structure.
In a straight commission structure, the company is paid an agreed upon percentage of the total sale.
In an outright purchase agreement, the auctioneer simply becomes your end buyer. The company purchases your assets and relocates them. While this can be an option in some unique situations, keep in mind that they will want to purchase your assets at a very reduced price to make a profit at a later date.
In a minimum base guarantee, the auction company guarantees the seller that the auction will generate a minimum amount of sales. Anything above that amount either goes to the auction company or split with the seller. While a seller might feel more comfortable doing an auction knowing that he is guaranteed a minimum amount for his sale, keep in mind that it is the best interest of the auction company to secure a minimum base price as low as possible in order reduce their financial liability to the seller and secure higher compensation for the sale.
In a flat fee structure, the auctioneer agrees to show up for the sale and call the auction. There is no incentive for the auctioneer to get the best prices for your assets. The auction company is compensated regardless of the outcome of your sale.
What is the best option for business owners? In my experience, an agreed upon straight commission structure. This puts the responsibility on the auction company to offer the best outcome for everyone involved. There is an incentive for the auction company to work hard for both parties, set up and run a professional sale, get the highest bid and sell every item on the inventory. Successful auctions translate to a higher bottom line for both the seller and the auction company.
Auction Expenses:
In most auction agreements the expenses to conduct an auction are passed to the seller. If the auction company pays for the expenses, it is simply absorbed in higher commission rates.
All expenses should be agreed upon in advance in a written contract. Typical expenses will include the costs of advertising, labor, legal fees, travel, equipment rentals, security, postage and printing. A reputable auction company will be able to estimate all expenses based upon their experience in previous auctions. An agreement should be actual costs charged as expenses, not an estimated amount.
Advertising is typically the highest cost in conducting an auction. The auction company needs to set up an advertising campaign that will promote the sale to its best advantage and not overspend to simply advertise the auction company.
Once the auction is complete, the auction company should provide a complete breakdown of all expenses to the seller, including copies of receipts within the auction summary report.
Buyer’s Premium:
What is a buyer’s premium? If you attend auctions regularly, you are very familiar with this term. The auction company charges a fee to the buyer when they buy an item at auction.
The buyer’s premium has been around since the 1980′s and is standard auction practice. It was first used by auction houses to help offset costs of running brick and mortar permanent auction facilities. Since then, it has spread to all aspects of the auction industry. It is prominent in online auctions and allows auction companies to cover added expenses incurred from online sales.
It is the responsibility of the auction company to provide clear disclosure of the buyer’s premium to both the buyers and the sellers. Those not familiar with auctions are often taken back by the buyer’s premium. They looked upon it as an under handed way for the auction company to make more money. Reputable auction companies will provide full disclosure within the auction contract, advertisement and bidder registration.
Typically, an auction company will charge online buyers a higher buyer’s premium percentage than those attending an auction in person. Extra fees are incurred with online bidding and are charged accordingly to online buyers. This provides the seller a level playing field for both online buyers and those attending the auction in person. Without the buyer’s premium, there is no way to do this.
Pre-Sales:
We’ve all been there. We’re looking forward to attending an auction only to find that some items were sold prior to the auction date.
As an auctioneer with over thirty-six years of experience, I can honestly state that pre-sales will hurt an auction. When a company decides to liquidate their assets, it is easy to sell off high-end pieces of equipment through online sources, equipment vendors or to other businesses. The seller receives instant cash and avoids paying a commission to an auction company.
Auctioneer’s find themselves appearing to acting in a self-serving capacity when potential clients say they are planning to sell off parts of their inventory prior to an auction. It’s hard not to consider the auctioneer’s commission when they warn you not to pre-sell anything. Yes, the auctioneer wants to earn a commission on those sales but it is more important that the auctioneer protect the sale from potential negative backlash that comes from pre-selling. The buying public knows when an auction has been “cherry picked” prior to the sale and it reflects in their bidding. It becomes a sale of “leftovers” and that impacts prices.
A buyer who purchases prior to the auction usually does not attend the sale. They already bought equipment at a good price with no competition. If they do attend the auction, they tend to let others know of their great pre-sale purchases which again, impacts prices and the overall excitement of the sale.
It is important to understand that auctions work best with a complete inventory. You want competition on your higher end equipment. The easy to sell items make it possible to gain respectable prices for hard to sell items.
When a business owner decides to liquidate their equipment assets, there is only one opportunity to do it right. Hiring a reputable auction company will assist you with a professional, orderly and timely liquidation.
Five Tips for Selling at Live Auctions
Ah, the old-fashioned country auction! The idea of a country auction conjures up certain images for people. The image of a fast-talking auctioneer offering up an antique table or chair is a popular example.
People who are buying household goods or collectibles are looking to get their items at the lowest price possible. However, the people who are selling their items at auction are hoping for the highest price!
Unless a person is in the business of buying and selling antiques or other items, not a lot of thought goes into how goods are prepared for sale via the auction process. However, if you are one of the growing number of people using auction venues to sell your collectibles or other inventory, there are a few things to learn first about how to sell at auction before you bring a truckload of stuff over to the next event.
Tip 1: Make sure the things you want to sell are a good “fit” for the auction house you’ll be using.
Never bring a load to an auction house without actually having been to one of the previous auctions. It’s important to get a feel for the type of goods that the house sells. For example, at one very rural country auction it was common for the owners to sell live chickens, pots and pans, car parts, and farm equipment.
After close investigation, this would not be the right venue for selling your daughter’s “Hello Kitty” collection. On the other hand, the spare John Deere parts that you bought at last week’s yard sale might be just the right thing for the buying crowd at this auction.
Tip 2: Be sure you clearly understand the terms and policies of the auction house.
Visit with the auctioneer ahead of time. Call to find out what the best days and times are to visit. One of the worst possible times to drop in for an informational visit with an auctioneer is the day of the auction. Call ahead and ask. While you’re at it, find out what are the best days and times to drop your stuff off.
Once you have a little time with the auctioneer, you’ll be able to find out what type of commission he or she takes from consigners (which is you), and what type of paperwork might be needed. Some auction houses send out Form 1099 tax forms at the end of the year. An auctioneer may need to see your identification and have you fill out a W-9. Be prepared.
Find out what happens to your items if they don’t sell. For example, some auctioneers may have a minimum starting bid. If, for some reason, one of your items does not sell, it may be grouped with another one of your pieces. Know the auctioneer’s strategy beforehand so that you aren’t surprised on pay day.
Tip 3: Make sure the auctioneer knows what you’re selling.
It might be perfectly obvious to you that the signed print you are consigning is a rare and valuable piece of art. However, the auctioneer may not know this particular artist. Make a note of anything particularly special about your items, and leave the note with the piece. Be sure to tell the auctioneer about it as well. He or she might determine that this is something to highlight on the company website or in the newspaper listing.
Tip 4: Present your items neatly.
No one likes to have to dig through a box full of grimy and greasy car parts to see what treasures might be in there. Separate the parts and lay them out on a flat, or use more than one box to de-clutter the lot.
There is no need to buy fancy display boxes. It’s easy enough to go to the local convenience store or supermarket and ask if you can have the emptied boxes or flats that they are discarding.
While it’s good to present clean items, take care not to ruin the value of anything by over cleaning. For example, if you find some old cast iron cookware, clean the obvious dirt and grime, but don’t scrub it to its original finish. For many people, this ruins the value of the item. So, clean and tidy and organized is the key here.
Tip 5: Don’t complain to the auctioneer if your stuff doesn’t sell for as much as you’d like.
The phrase to remember here is, “You win some; you lose some.” That’s just the way it is. There are some days where an auction house is loaded with people who all seem to want what you’re selling. There will be other days where the crowd is sparse, and the bidding is simply not competitive.
Remember that it’s in the auctioneer’s best interest to sell your things for the highest possible hammer price. But sometimes, it’s just not going to be a stellar sale. The auctioneer is only human, and is also disappointed if a sale doesn’t go as well as planned.
If you notice that every time you bring a bunch of goods to sell that you’re not realizing as much as you think you honestly should, try another auction venue and compare apples to apples. That is, bring the same types of items to the new auctioneer and compare the results.
Unless the auctioneer is particularly disagreeable or inconsiderate to you or buyers, there is no reason to confront him or her about a sale. If you find you just don’t care for an auctioneer’s style or methods, find another one. Believe me, there are plenty of them out there!
The primary thing to remember as you learn how to sell at auction is that the business is unpredictable at best. You will have good days, some not-so-good days, some great days. The more you sell, the more experience you will gain, and the more enjoyable the business will be.